SMEs confirm they have achieved to battle with big corporations, in a lower price, even though confronting certain risks.

In México, around the 40% of the franchises and Small and Medium Enterprises (SMEs) are in some way on social networks, as Facebook, Twitter, which is allowing to position better, according to Diario Reforma.

Experts point out with this they have achieved to battle with big corporations, in a lower price, even though confronting certain risks.

Gerardo Herrera, expert in SMEs of the Universidad Panamericana, said even social networks have allowed SMEs to offer their products to a higher number of customers, they have been forced to reduce their errors.

“Through social networks it is possible to reconstruct or destroy a brand in a matter of seconds, because if the services of an SME are with quality, there will be customers who will comment it like that in some of the social networks, but in the contrary if the services were not as how they demanded, they will mention it in the same channel”

“The networks constitute directed marketing, but we have to be careful, because they can be used against you if you do not have the most important, that is to offer a product or service which will be according to the cost and benefit”, warned Herrera.

He added that social networks have had more echo among the entrepreneurs of 30 to 40 years in difference of those businessmen of more than 45 years who think it is a game.

Ferenz Feher, Feher & Feher franchises consultant, said that the number of franchises which use any of these social networks is growing.

In developed economies, as The United States, is even the 90%, due to SMEs have a higher access to technology.

For Herrera, the results will be seen in one or two years, nevertheless, until now it looks like a watershed in marketing and advertising for products and services.

Reference: REFORMA, Newspaper. Taken on July 30^th, 2010; from:

http://www.mundo-contact.com/enlinea_detalle.php?recordID=18864

Smartphones are located as the main technological acquisition, leaving in second place laptops, netbooks and cellphones.

To grow in the section of mobile data throughout smart telephones (smartphones), the Blackberry devices are located as the “battle” device between operators to conquer the market, with service’s offers of $486 pesos per month, according to Diario Reforma.

Inside the consuming market, Smartphones are located as the main technological acquisition for the users, leaving in second place laptops, netbooks and cellphones in general, pointed out Cristina Rivas, Research Manager of IDC Consulting.

In the first quarter of this year, the sales for smartphones represented an average of 13% of all the mobile phones sold in México, with a superior growth of 150% in the same period of 2009, which can be explained in a good part because of the impulse in the requisition of mobile data services (internet).

The research from Internet Project in México, points out that close to 245 thousand Internet connections are through a mobile device exclusively, and it represents 0.81% of the total users in the country.

Even though the number stills low, its growth will be exponential in the next years, project the operators.

For example, Telcel highlights on its financial report of the second quarter of the year an increment of 25.3 percent on its data services, in comparison with the same period of the last year.

To boost this growth, diverse mobile telephony companies in the country have increased the supply of packages to surf the Net, check E-mail accounts and other applications, especially for blackberries.

Reference: REFORMA, Newspaper. Taken on July 30^th, 2010; from:

http://www.mundo-contact.com/enlinea_detalle.php?recordID=18865

The technology in communications is every day more accessible for people; actually it is very common the usage of mobile devices connected to wireless networks.

According to the Federal Commission of Telecommunications (COFETEL, for its acronym in Spanish), in México exist more than 80 million of lines for mobile phones and a big percent of these accounts have access unlimited access to Internet networks.

With base on the last publication of the Organization for the Cooperation and Economical Development (OCDE), México is the country with the highest growth in the last ten years in the total number of access to services of telecommunications, including services of fixed telephony, mobile and broadband, with an annual growing rate of 22%, the double of the average of the countries members from the OCDE.

Reference: EL UNIVERSAL, Newspaper. Taken on July 30^th, 2010; From:

http://www.mundo-contact.com/enlinea_detalle.php?recordID=18832