NCR SelfServ machines dole out value-adds-Thaiand
Submitted by adocthailand on Mon, 2008-05-19 10:16.
Company eyes growth, offering more do-it-yourself facilities through ATMs .
Soon, people updating their financial affairs will be able to experience more self-service applications following the launch last month of the NCR SelfServ family of products in the Southeast Asian market.
NCR SelfServ is the latest automated teller machine (ATM) family that comes with multiple functions, allowing machine owners to provide a greater range of services beyond the traditional ATM. It allows customers to access more services without service agents.
NCR Corporation financial industry marketing vice president Brian Bailey said the global trend is that people prefer self-services rather than to make use of service agents.
The company has responded to this trend by developing and launching a new generation machine that not only caters to regular ATM transactions, but also provides many applications across industries.
The launch of NCR SelfServ will not only help the company grab more market share in the financial segment but also help expand to new market areas such as retail, travel, hotels and hospitality.
NCR SelfServ consists of two series, SelfServ 20 and 30. SelfServ 20 series comes with a single function self-service application while series 30 offers multiple functions and applications.
NCR Asia-Pacific marketing director Matthew Heap said the top three applications expected on NCR SelfServ machines include cash and cheque deposits, 2D bar-code bill payment, and contactless and near-field communication card transactions.
'The self-service trend is growing in Asia Pacific as people prefer to process transactions with the machine rather than at the counter. NCR is the leader in the financial segment,' Matthew said.
The launch of NCR SelfServ is also an announcement by the company of its intention to penetrate its business into other market areas.
'It is time that service providers across industries, instead of just the financial segment, offer services via self-service machines,' Matthew said.
The company's strategy is to increase existing financial customers' satisfaction, gain more customers and to expand to new market segments, he said.
'Travel and healthcare are great potential markets in the Asia Pacific, especially the Southeast Asian region. In Thailand, the big market is still the financial industry. But we are looking to expand to new market areas,' Matthew said.
NCR Thailand managing director Paul Edwards said the strongest market segment for NCR in Thailand will continue to be the financial industry. The company plans to increase its market share in about 12 months. NCR is among the top three ATM providers in Thailand and has about 35,000 ATMs totally.
THE NATION
Soon, people updating their financial affairs will be able to experience more self-service applications following the launch last month of the NCR SelfServ family of products in the Southeast Asian market.
NCR SelfServ is the latest automated teller machine (ATM) family that comes with multiple functions, allowing machine owners to provide a greater range of services beyond the traditional ATM. It allows customers to access more services without service agents.
NCR Corporation financial industry marketing vice president Brian Bailey said the global trend is that people prefer self-services rather than to make use of service agents.
The company has responded to this trend by developing and launching a new generation machine that not only caters to regular ATM transactions, but also provides many applications across industries.
The launch of NCR SelfServ will not only help the company grab more market share in the financial segment but also help expand to new market areas such as retail, travel, hotels and hospitality.
NCR SelfServ consists of two series, SelfServ 20 and 30. SelfServ 20 series comes with a single function self-service application while series 30 offers multiple functions and applications.
NCR Asia-Pacific marketing director Matthew Heap said the top three applications expected on NCR SelfServ machines include cash and cheque deposits, 2D bar-code bill payment, and contactless and near-field communication card transactions.
'The self-service trend is growing in Asia Pacific as people prefer to process transactions with the machine rather than at the counter. NCR is the leader in the financial segment,' Matthew said.
The launch of NCR SelfServ is also an announcement by the company of its intention to penetrate its business into other market areas.
'It is time that service providers across industries, instead of just the financial segment, offer services via self-service machines,' Matthew said.
The company's strategy is to increase existing financial customers' satisfaction, gain more customers and to expand to new market segments, he said.
'Travel and healthcare are great potential markets in the Asia Pacific, especially the Southeast Asian region. In Thailand, the big market is still the financial industry. But we are looking to expand to new market areas,' Matthew said.
NCR Thailand managing director Paul Edwards said the strongest market segment for NCR in Thailand will continue to be the financial industry. The company plans to increase its market share in about 12 months. NCR is among the top three ATM providers in Thailand and has about 35,000 ATMs totally.
THE NATION
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Thailand
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