Samsung targets businesses with 26 new printers and solutions-Thailand
Submitted by adocthailand on Mon, 2008-05-19 10:41.
Samsung Electronics last week rolled out 26 printing devices and solutions at a regional conference here attended by some 125 dealers, including six from Thailand. The company also sent a strong signal that it was going after corporate business customers by offering customised print solutions rather than just hardware.
The company aims to more than double its revenue to become a 'top two brand in the regional laser printer market,' according to Samsung Asia's President and CEO Sang-Jin Park, who added that the company would enhance its partner network and extend its presence into non-traditional areas.
The approach will be to offer hardware combined with software solutions and Samsung says it recognises a need to strengthen its relationships with corporate resellers.
Samsung Electronics sees printing as the fourth wave for the company, for whom the first wave was the memory chip business. The next was mobile phones, where at the end of last year it was the No.2 provider but hopes to reach the top spot this year by selling 200 million handsets, and then after that came flat panel televisions.
Samsung presented its new models and solutions in a product showcase at the Bali International Convention Centre in Nusa Dua last Friday.
The company is setting ambitious targets for all business sectors in advance of its 40th anniversary next year. Park said that by the end of last year Samsung had achieved US$100 billion in revenue, being the third biggest electronics company behind Siemens and HP.
'If we continue our growth pattern, we hope we can achieve the No. 1 position to celebrate the 40th anniversary. (This is) very ambitious, to become No. 1 in the world, but all the executives are working very hard to achieve this,' he said.
Samsung's printing division now contributes just US$2.5 billion to its revenues, whereas its big divisions such as colour TVs or mobile phones were each earning more than $20 billion, Park said, noting that 'eventually we would like to position the printing division among them, so you can imagine how fast we should grow.
'We have a long way to go, but we have had a good start, and good accelleration,' the Samsung Asia president said.
BANGKOK POST
The company aims to more than double its revenue to become a 'top two brand in the regional laser printer market,' according to Samsung Asia's President and CEO Sang-Jin Park, who added that the company would enhance its partner network and extend its presence into non-traditional areas.
The approach will be to offer hardware combined with software solutions and Samsung says it recognises a need to strengthen its relationships with corporate resellers.
Samsung Electronics sees printing as the fourth wave for the company, for whom the first wave was the memory chip business. The next was mobile phones, where at the end of last year it was the No.2 provider but hopes to reach the top spot this year by selling 200 million handsets, and then after that came flat panel televisions.
Samsung presented its new models and solutions in a product showcase at the Bali International Convention Centre in Nusa Dua last Friday.
The company is setting ambitious targets for all business sectors in advance of its 40th anniversary next year. Park said that by the end of last year Samsung had achieved US$100 billion in revenue, being the third biggest electronics company behind Siemens and HP.
'If we continue our growth pattern, we hope we can achieve the No. 1 position to celebrate the 40th anniversary. (This is) very ambitious, to become No. 1 in the world, but all the executives are working very hard to achieve this,' he said.
Samsung's printing division now contributes just US$2.5 billion to its revenues, whereas its big divisions such as colour TVs or mobile phones were each earning more than $20 billion, Park said, noting that 'eventually we would like to position the printing division among them, so you can imagine how fast we should grow.
'We have a long way to go, but we have had a good start, and good accelleration,' the Samsung Asia president said.
BANGKOK POST
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