28 February, 2010 06:56
Mexican Stores Are Uploaded into Twitter
Posted by Julián at 28 February, 2010 06:56 [ News ]
The store is the Palacio de Hierro has more followers in this social network
Extra convenience stores, Wal-Mart de Mexico, Interjet, El Palacio de Hierro and Famsa started to "twitter" approach to their consumers, with the main purpose of meeting suggestions, questions about services and prices, in addition to publishing deals in social networks.
According to a study by Frost & Sullivan, the social network used to establish contact with customers is Twitter, with 9 percent, followed by Facebook, with 8 percent, and blogs, with 7 percent.
Currently, Palacio de Hierro is maintained in the lead with more than 2 thousand 500 followers, while the low-cost airline Interjet sum thousand 400.
Third is the price club chain Sam's Club, Wal-Mart de Mexico, which launched just weeks your account and managed to attract the interest of 52 thousand followers.
We follow the Famsa appliance stores, with 230 followers on Twitter, in fourth place, and Extra convenience stores, with only 31 followers.
In an exercise to ascertain the capacity to respond to consumer questions on twitter, REFORM found that Sam's Club resolved a question via twitter in two minutes.
Consistent with a report of Gartner, estimated that e-mail will be replaced by more personal communication channels and closer as the networking.
According to forecasts by the consultant, in the next 2 years, half of the companies will start using social networking as the main means of communication and in 2015 could be replaced almost entirely by e-mail.
The motivations of firms to use the microblogging platform are similar to those of consumers, ie to share views and keep in touch with their peers, as well as a way to get quick answers to questions.
Mexico is the fourth country ciberlectores busiest blogs, only after South Korea, Philippines and China, according to a report from Universal McCann, the network of market research agencies worldwide, released by TNS.
Reference: El Reforma, México
