Indonesia, one click away

salingsilang.com

Indonesia is home to one of the largest and most active groups of social media users in the world. With millions of status updates and tweets, it has become a large pool of information about current likes and events in the country.

Opening www.salingsilang.com — a website which captures conversations in several social media sites in the country — offers an instant way of collecting and analyzing trends and popular topics in the society.

The website compiles data from mailing lists, forums, blogs, Twitter and Facebook.

“Around 90 percent social media users from Indonesia are males and females aged younger than 35 years old and live in cities, thus we can’t say the data represents overall Indonesian,” said managing editor of SalingSilang, Enda Nasution.

Enda said starting this year the network is developing a paid service for corporate clients to utilize the data.

“We also support academic research efforts since there are a few, or may be none,” she said.

Enda started the website with Antyo Rentjoko, Didi Nurgrahadi and Yusro Santoso in 2008 as a community forum.

As the group grew larger, many asked them to create a website.

In early 2011, they decided to create a group and categorize all the forums under the name of SalingSilang.

On the website, there are three directories: Twitter, Facebook, and blogs.

Twitter directory contains archives about topics and statistics of tweets since January 2011, presented in diagrams and updated over certain timeframes. Second, the Facebook directory contains a list of fan page rankings based on the total number fans. Every day the growth of each registered fan page is being recorded, ranked and updated in a number of various categories.

On the directory, RCTI’s music show Dahsyat ranks first with over 5.7 million fans. It is followed by Mario Teguh’s Facebook page with some 5.4 million fans and Trans7’s comedy show Opera Van Java with 5.1 million fans.

Third, the blog directory records blog addresses in Indonesia. Of more than 5 million addresses netted by SalingSilang, currently 2 thousand of blogs have been claimed and registered.

The website’s visitors can view registered blogs by domicile area in Indonesia or by topics discussed on the blogs.

The website is still under development and might create big changes in the future.

How the cloud era is creating a new model for IT

The “cloud era” of information technology is upon us. Readily available, low cost, Internet-based services providing access to new capabilities and information have given rise to a new set of experiences and expectations for technology users.

Furthermore, a new generation is entering the workforce, one that has grown up with technology at their fingertips. These tech-savvy business users are mixing the technology experiences from their consumer lives with those of their profession to morph into a new “prosumer” workforce. And they are able to drive game-changing innovation without a dependence on IT intervention.

This is the reality of the cloud economy. Cloud services are the enablers for the next frontier in business and government, one where technology-enabled services are easily sourced and woven into the fabric of enterprises across all industries.

Such breakthrough is set to change the way companies do business. Cloud computing promises data space efficiency with affordable cost, which makes it attractive for thriving economies of developing countries where businesses are more than keen to build themselves into competitive international players. Indonesia — a country where business is blooming and where its population has adopted a thirst for more cutting-edge technologies — is no exception.

But, cloud sourcing can also introduce new levels of complexity and risk without proper management. Security and privacy remain the top concerns for business players all over the world. Hybrid cloud is often viewed as the most effective approach for companies who seek to regain a sense of control but would still like to cut significant costs. The approach allows businesses to take advantage of the scalability and cost-effectiveness that a public cloud computing offers, without exposing mission-critical applications and data to third-parties.

Furthermore, in Indonesia in particular, infrastructure plays a major role, especially considering the archipelagic nature and the expansive size of the country. Despite their general acknowledgement of the possible benefits of cloud computing, companies are still cautious in implementing it due to limited bandwidth available, as a result of unequal broadband distribution in the vast archipelago.

Such caution, while fully understood, does not need to be so, because when appropriately applied and adapted to the specific needs of each company, hybrid cloud could be a worthwhile solution that may boost business productivity and efficiency.

IT leaders must adapt to the cloud phenomenon and change their operating model so they are able to manage services that the enterprise values in an almost near, real-time manner. This is the experience that “prosumers” expect. This requires fundamental changes to the structure of IT itself. IT needs a business model that allows it to effectively act as the central service broker for the enterprise.

The service broker model should be viewed as the enterprise model for the CIO and must be designed around the IT products (a portfolio of services), a series of provider/consumer relationships and the value chains that enable them. This model forces IT tribes to work more collaboratively. The service becomes the organizing principle and the value chain becomes the catalyst that brings the IT tribes together. But the creation of this new IT business model will demand new roles and tools.

In terms of new roles, any existing roles such as datacenter operations, IT service desk and application development will still be needed, but will likely require modification. These roles must exhibit new behaviors and shift from a project-driven orientation to a more versatile, service-centric culture.

Concerning new tools, traditional IT automation is oriented around the processes of the different IT tribes. Because of this approach, there is no systems architecture for the function. Instead, IT has a collection of tools that are hard-wired together to keep systems operational on a daily basis.

IT is also handicapped by the fact that information flowing throughout the IT automation ecosystem is locked in islands, only accessible to the highly trained tribal member who is most familiar with the tool. As such, it is virtually useless in helping shape enterprise decisions and outcomes.

The IT mechanization to support the service broker model must be deliberately designed to power the enterprise model and the service life cycle: how services are sourced, consumed and managed.

The automation of the service broker model should be an integrated ecosystem that streamlines the sourcing and provisioning of services from multiple providers and exposes information that can be used for advanced analysis to shape new business behaviors.

Cloud will drive significant changes to business models going forward. IT organizations that continue to focus exclusively on the technology attributes of cloud will likely see innovation investments and resources shift to the business unit budgets.

On the other hand, IT organizations that adopt a new structure and position themselves as the central service broker for the enterprise will be able to mitigate risk, optimize costs, measure deliverables in value terms, and be at the forefront of business innovation.

To move in this direction, transformation is required. The focus must be on injecting shifts into the IT deliverables and engagement model, along with the roles and tools that power them. Recommended next steps for IT leaders include defining the set of services that their enterprise needs to execute its strategy, which becomes the basis for the service portfolio and sourcing strategies.

In addition, they need to develop the basis for the organization model, which is a blueprint of the IT model organized around the service portfolio, laying out the value chains for the function. Lastly, IT executives need to design the technology ecosystem required to power the service broker IT model.

http://www.thejakartapost.com/news/2012/02/20/how-cloud-era-creating-a-new-model-it.html

News from the Jakarta Post

Detik seals deal with InMobi

PT Agranet Multicitra Sibercom, the publisher of Indonesia’s largest news portal, detik.com, has singed a deal with global mobile advertising network, InMobi, to form an exclusive partnership to introduce a new mode of digital advertising for the mobile digital platform.

“We just signed an exclusive two-year agreement with Detik.com, which is the first in Indonesia for mobile advertising,” said Phalgun Raju, InMobi regional director and general manager for Southeast Asia, Hong Kong and Taiwan.

InMobi specializes in developing mobile advertisements, with brands such as Disney, Air Asia and Citibank in their portfolio.

According to Phalgun, the partnership with Agranet will focus on enabling rich media mobile ads to be featured on Detik.com’s mobile-based versions running on smartphones and tablets.

These media ads would allow more “engagement” as they could feature moving graphics, videos and even games, she said.

The deal, she added, would allow InMobi to “exclusively serve advertisement from brands and agencies” wanting their ads running on detik.com’s mobile version.

She further pointed out that the sheer size of Internet users accessing Detik.com was a factor that drove InMobi to form an agreement with the news portal.

Web traffic computing site Alexa places the news portal in ninth position in its list of top Indonesian websites. Detik.com scores around 25 million page views per day, 2.2 million of which through smart devices.

Detik.com Group marketing services head Gerry Leo Nugroho pointed out that a majority of ad views — which had an average “ad impression” of 200 million per day across all Detik.com’s properties — still went to the desktop version of the site. He added that this deal would therefore allow them to lure more advertisers to the mobile version.

“If we can get this deal going, we could eventually grow the entire [advertising] industry,” Gerry said.

Phalgun added that although the use of smartphone, on which the ads could be run, is lower than feature phone use, the numbers were on the rise.

http://www.thejakartapost.com/news/2012/02/21/detik-seals-deal-with-inmobi.html

News from Jakarta Post

Agency introduces online registration

Food safety: Drug and Food Supervisory Agency (BPOM) head Lucky Oemar Said (left to right), agency deputy Roy Sparringa, Food and Beverage Information Center (PIPIMM) secretary-general Franky Sibarani and Deputy Administrative Reforms Minister Eko Prasojo watch a computer monitor at the launch of the online food registration service in Jakarta on Tuesday. JP/Wendra Ajistyatama

To provide food manufacturers with a quicker and corruption-free registration process, the Food and Drug Monitoring Agency (BPOM) on Tuesday launched an online registration system.

BPOM head Lucky Oemar Said said the online system would simplify the registration process through more convenient methods.

“These procedures can reduce the potential for corruption,” Lucky said, referring to the fact that online registration could reduce chances of direct contact between business players and the agency’s officials.

She added that the online system would also help businesspeople save time in registering “low-risk” food products.

“The online registration can take only seven days while business players normally spend about one month to register their products,” she said, adding that users can monitor the progress of their registration.

The online registration was one of three programs introduced on Tuesday by the BPOM. The other two are the Officials Administration Information System (SIAP) and the ISO 9001:2008 certified quality management system.

According to the agency, more than 80 percent of food products distributed in local markets are categorized as low-risk food products, such as candies, biscuits, chocolates, ketchup, syrup and instant noodles. By registering their products, producers can ensure that the products they are selling to their customers are safe.

Lucky said the newly launched electronic registration method was an easy-to-use online service because customers could enter the available website to have their low-risk food products fully registered.

“In the middle of rapid information and communication technology developments, quick and easy business procedures have now become the norm. This online registration offers food manufacturers not only easier, but also a more secure registration process,” she said.

Citing an example, Lucky said that the web-based registration system had no limit to the number of registrations manufacturers could apply for each day. Applicants also could submit application forms from wherever they wanted and monitor the progress of their applications online, resulting in lower transportation costs.

Indonesian Food and Beverage Association (GAPMMI) secretary-general Franky Sibarani said more than 50 food manufacturers had joined in an attempt and none had complained about the new registration procedure. About 200 more manufacturers are expected to conduct the same procedure.

“The main advantages of the new procedure are that they have lowered transportation costs. They do not have to come and directly hand the documents to the agency’s officials, as they can do it electronically,” he told The Jakarta Post.

He said, however, that all applicants should ensure that they had first completed all documents required by the registration process. “With uncompleted documents, I think they will still face problems in registering their products,” he said.

Lucky said the BPOM would conduct the online registration processes in stages until 2014.

Yahoo! introduces new toy for socially tuned news-holics

An online society of news-hungry voyeurs has worked in favor of many Internet companies providing either one of two services: news feeds or social networking.

A look at Alexa, a web site that computes website traffic, shows that Facebook is the most visited site in Indonesia, followed by a host of search engines and online forums. Taking the tenth spot is detik.com, Indonesia’s first news site.

But when a company like Yahoo! combines both products into one application, namely the Social Bar — known locally as Beranda Sosial — the result is a 200-percent spike in page views to Yahoo’s local news sites.

The Social Bar is Yahoo’s latest product, which the company officially introduced in Indonesia on Wednesday, roughly four months after its US launch.

Alexandre Linares, senior product manager at Yahoo!, explained during a teleconference that the product integrated information from people’s Facebook and Yahoo! accounts.

Once Yahoo! users have opted in for the Social Bar, they can track what their Facebook friends and fellow Social Bar users have been reading on Yahoo! news sites.

This is because information about their friends’ diet of articles will be viewable in designated boxes on the sites themselves and will also be posted on Facebook pages.

“You can immediately see what your friends are reading. Obviously, you can let them see what you are reading, too,” Alexandre said.

He went on to point out that, globally, 20 million Yahoo! users across 85 Yahoo! global sites have opted in for the Social Bar.

Locally, the Social Bar application will work on three of Yahoo Indonesia’s sites that aggregate news: Yahoo! News Indonesia, Yahoo! Indonesia OMG! and Yahoo! Indonesia SHE.

Isaac Souweine, head of product marketing for Mobile, Communications and Communities for Asia Pacific, said that this product was “absolutely perfect for the Indonesian market”.

According to him, Yahoo’s media companies experienced almost 30 percent growth last year and these companies are in the top-three ranking in terms of market presence.

Yahoo’s Internet portal itself sits at sixth place on the Alexa ratings.

“The market is growing fast and we are growing with it,” he said during the teleconference.

He added that there was a very strong presence of Facebook in Indonesia, given that the site has attracted 87 percent of Indonesia’s Internet users, with 92 percent of all Yahoo! media users having Facebook accounts.

“Therefore, this kind of technology is perfectly suited to allow them to share more easily and interact with friends through the content they are already consuming,” he noted.

http://www.thejakartapost.com/news/2012/02/03/yahoo-introduces-new-toy-socially-tuned-news-holics.html

News from Jakarta Post

We’ve blocked 1m porn sites, govt claims

Jakarta: The Communications and Information Ministry claims it has blocked nearly 1 million sites that carry pornographic content.

Communications and Information Minister Tifatul Sembiring said the censorship of porn sites was in line with the government’s commitment to provide safe sites accessed by Indonesians and build a more positive character for the nation.

“We’ve blocked more than 983,000 porn sites. We will keep on doing it,” Tifatul said during a seminar on the Healthy and Safe Use of the Internet at the Pullman Hotel in Jakarta on Monday. The seminar was held ahead of International Safe Internet Day, which falls on Friday.

Tifatul added that the censorship would in turn improve people’s ethics in using the Internet for positive purposes.

According to Tifatul, Indonesia is home to 45 million Internet users with the growth in household computer use reaching 25.8 percent per year.

“Censorship and filters will not work if people are determined to look for porn sites,” he said as quoted by kompas.com.

The government has banned online pornography since 2010, since which time the Communications and Information Ministry has ordered local service providers to block access to pornographic websites, a controversial decision because experts doubt its effectiveness.

http://www.thejakartapost.com/news/2012/02/07/we-ve-blocked-1m-porn-sites-govt-claims.html

News from Jakarta Post

Analysis: Consumer durables confirm durability

At the time of writing, the Greek crisis remains unresolved. Europe remains in an icy freeze, in more ways than one. The fate of the euro remains in the balance and talk of its unravelling is picking up steam. Some of us will be reminded of the graphic images that recorded Indonesia’s veritable surrender to the US$23 billion IMF aid package.

Fifteen years later, this country’s economic fortunes continue to point upwards with amazing consistency. The broader picture is like a shifting kaleidoscope. The West is sliding south, the East is heading north. These shifting fortunes are creating a whole new set of tensions as the world grapples with the sunrise of a new world order. Economic power is being flexed in the realms of military power, with unusual vitriol being expressed at the Security Council of the United Nations. Russia and China have vetoed what they believe is yet another attempt at regime change by the Western powers, this time in Syria. India stands firmly within the Eastern bloc, unwilling to allow the creation of a new architecture that suits the NATO allies in the oil-rich Middle East. The impasse we are witnessing now is going to be repeated more often on the world stage. We can expect Brazil and much of Latin America, as well as South Africa and much of Africa to join forces. Gently but firmly, Indonesia too is making its voice heard. Game on. The political leaders in the developing world seem increasingly comfortable in their new garb, their collective weight.

Ironically, the captains of industry in the East have yet to wear that same confidence. They seem unwilling to cut the psychological ties with the West. At this moment, mainstream media from all corners of the globe are talking up the storm that will apparently consume the world if Greece collapses and the euro cracks. I find the prognosis unintelligent, arrogant and belittling. It pays scant respect to the new power, the new confidence of almost two-thirds of the human race. There’s no denying that almost half the population in these emerging markets still live in poverty. Problem, or opportunity? Today, in these changing circumstances, the answer to the old question is dazzlingly clear. Finally, there is a glimmer of hope for the teeming millions not because of a sudden change of heart, but because they represent endless economic opportunity. Civic protests raging around the world are making
politicians rethink their survival at the ballot. Business leaders are seeing the voracious appetite for products and services in the developing markets.

Western capital is heading West to shore up dwindling reserves. The impending credit squeeze is being touted as the precursor to a global recession. This time, business leaders who understand the growing potential of the developing markets need to ignore the old pundits and their old mantras. Private equity has not disappeared, it is running to safer havens like gold. For multinational corporations and local entrepreneurs alike, good prospects and good ideas will always attract investment. If political leaders in the East recognise the lessons of the Arab Spring, they will focus their attention on the two biggest impediments to their economies: corruption and population. If the
stolen wealth in poor countries were redeployed to employment and education, everybody would stand to gain.

In Indonesia, the single biggest economic restraint today is indeed corruption. Arresting endemic corruption is Job No.1 for the country’s elite. The battle against that evil will help accelerate the remarkable progress that is being made today, despite the odds.

The consumer durables industry, one among many, has seen explosive growth in recent years. This is true across the board, both white goods and brown. The numbers are amazing, by any standard. The penetration of refrigerators has moved steadily up, starting with 36 percent of homes to 50 perecnt at the end of 2011. In the last 15 months, another 10 percent of homes became proud owners of a refrigerator. Similar stories abound, across almost every product categorty. In just five years, the number of homes with a washing machine has moved up from 9 to 18 percent. During the same timeframe, computers and laptops climbed from only 4 to 13 percent of homes. The only decline is in the old business of compact systems, the ghetto-blaster giving way to the digital age.

LG is not the only company for whom life’s good, and getting better. Most importantly, demand for purchases planned in the next 12 months remain robust. Hand in glove, the financial services industry is gaining from the consumer’s appetite for more amenities in the home. More on that industry, next week.

All of this growth transpired while the pundits have been crying economic armageddon. Many continue, regardless of the facts. The fiction is becoming increasingly transparent, the prohecies are being denied. In a country like Indonesia, the era of economic stability has finally dawned. It is the consumer, the people, who are helping to make the wheels of their domestic economy turn, harder and faster.

The conclusions are based on Roy Morgan Single Source, the country’s largest syndicated More than 25,000 respondents are interviewed every year, week after week. The data is projected to reflect 87 percent of the population 14 years of age and over.

The writer can be contacted at debnath.guharoy@roymorgan.com

http://www.thejakartapost.com/news/2012/02/07/analysis-consumer-durables-confirm-durability.html

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