Indonesia is home to one of the largest and most active groups of social media users in the world. With millions of status updates and tweets, it has become a large pool of information about current likes and events in the country.
Opening www.salingsilang.com — a website which captures conversations in several social media sites in the country — offers an instant way of collecting and analyzing trends and popular topics in the society.
The website compiles data from mailing lists, forums, blogs, Twitter and Facebook.
“Around 90 percent social media users from Indonesia are males and females aged younger than 35 years old and live in cities, thus we can’t say the data represents overall Indonesian,” said managing editor of SalingSilang, Enda Nasution.
Enda said starting this year the network is developing a paid service for corporate clients to utilize the data.
“We also support academic research efforts since there are a few, or may be none,” she said.
Enda started the website with Antyo Rentjoko, Didi Nurgrahadi and Yusro Santoso in 2008 as a community forum.
As the group grew larger, many asked them to create a website.
In early 2011, they decided to create a group and categorize all the forums under the name of SalingSilang.
On the website, there are three directories: Twitter, Facebook, and blogs.
Twitter directory contains archives about topics and statistics of tweets since January 2011, presented in diagrams and updated over certain timeframes. Second, the Facebook directory contains a list of fan page rankings based on the total number fans. Every day the growth of each registered fan page is being recorded, ranked and updated in a number of various categories.
On the directory, RCTI’s music show Dahsyat ranks first with over 5.7 million fans. It is followed by Mario Teguh’s Facebook page with some 5.4 million fans and Trans7’s comedy show Opera Van Java with 5.1 million fans.
Third, the blog directory records blog addresses in Indonesia. Of more than 5 million addresses netted by SalingSilang, currently 2 thousand of blogs have been claimed and registered.
The website’s visitors can view registered blogs by domicile area in Indonesia or by topics discussed on the blogs.
The website is still under development and might create big changes in the future.