PHOTO – (from left) Choon Bow Bow, chief private sector fundraising partnership of UNICEF and Catherine Yap, marketing communications manager of GROUPON Malaysia.
Social marketing firm Groupon Malaysia and UNICEF Malaysia have launched a ‘Groupon for Children’ appeal in Malaysia.
“Groupon’s campaign is a new initiative that is part of our year-end appeal for vulnerable children,” said UNICEF deputy representative to Malaysia, Dr. Victor Karunan. “Funds raised will go towards programmes that help meet the rights and needs of the world’s most marginalised and deprived children – your contribution will support a worthy cause.”
Dr Karunan said that available from 3 January 2012 to 12 January 2012, the ‘Groupon for Children’ is a way to allow Malaysians to contribute towards the gift of hope in saving and improving children’s lives both in and outside Malaysia. The full proceeds of each Groupon will go to UNICEF Malaysia.
“We at Groupon have always been committed to providing our subscribers with the best life experiences possible, which goes beyond simply providing amazing daily deals,” said Groupon Malaysia chief executive officer, Joel Neoh. “With the ‘Groupon for Children’, customers will be able to share the joy of helping children lead better lives so that they too can enjoy life’s many amazing experiences.”
Active in more than 190 countries and territories, UNICEF helps children survive and thrive from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.
To contribute to the ‘Groupon for Children’ campaign, visit http://unicef.groupon.my