Smartag Solutions Bhd, a total radio frequency identification (RFID) solutions provider, will collaborate with Samsung Malaysia Electronics (SME) Sdn Bhd to bring the near field communication (NFC) technology to Malaysia.

NFC is a short-range wireless technology that enables the communication between devices over a distance of a few centimetres.

Smartag signed a memorandum of understanding with Samsung Malaysia yesterday.

“Under the collaboration, Samsung will provide Smartag the necessary technical support to develop mobile applications on Samsung’s product lines to support Smartag’s NFC Ecosystem as well as to promote more NFC-based mobile phones in Malaysia.

“Smartag, meanwhile, will provide application services, and software consulting, support and development services relating to Smartag’s projects to support Smartag’s partners and customers with the NFC technology,” Smartag said in a statement yesterday.

According to market forecasts by Juniper Research, there will be show rapid adoption of NFC services over the next three years, with at least one in five smartphones worldwide having NFC contactless functionality. Worldwide, Juniper forecasts almost 300 million NFC capable smartphones by 2014.

“The collaboration between Smartag and Samsung is expected to enable the creation of a NFC market in Malaysia. With this, Malaysians will be able to join the Juniper Research projected amount of people worldwide that will use their mobile phones for metro and bus tickets.,” said Smartag.

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