40% of SMEs in México are in Social Networks

SMEs confirm they have achieved to battle with big corporations,
in a lower price, even though confronting certain risks.

México, around the 40% of the franchises and Small and Medium Enterprises
(SMEs) are in some way on social networks, as Facebook, Twitter, which is
allowing to position better, according to Diario Reforma.

point out with this they have achieved to battle with big corporations, in a
lower price, even though confronting certain risks.

Herrera, expert in SMEs of the Universidad Panamericana, said even social
networks have allowed SMEs to offer their products to a higher number of
customers, they have been forced to reduce their errors.

social networks it is possible to reconstruct or destroy a brand in a matter of
seconds, because if the services of an SME are with quality, there will be
customers who will comment it like that in some of the social networks, but in
the contrary if the services were not as how they demanded, they will mention
it in the same channel”

networks constitute directed marketing, but we have to be careful, because they
can be used against you if you do not have the most important, that is to offer
a product or service which will be according to the cost and benefit”, warned Herrera.

added that social networks have had more echo among the entrepreneurs of 30 to
40 years in difference of those businessmen of more than 45 years who think it
is a game.

Feher, Feher & Feher franchises consultant, said that the number of
franchises which use any of these social networks is growing.

developed economies, as The United States, is even the 90%, due to SMEs have a
higher access to technology.

Herrera, the results will be seen in one or two years, nevertheless, until now
it looks like a watershed in marketing and advertising for products and

REFORMA, Newspaper. Taken on July 30th, 2010; from:


Important Growth of Smartphones in México

Smartphones are located as the main technological acquisition,
leaving in second place laptops, netbooks and cellphones.

To grow
in the section of mobile data throughout smart telephones (smartphones), the
Blackberry devices are located as the “battle” device between operators to
conquer the market, with service’s offers of $486 pesos per month, according to
Diario Reforma.

the consuming market, Smartphones are located as the main technological
acquisition for the users, leaving in second place laptops, netbooks and
cellphones in general, pointed out Cristina Rivas, Research Manager of IDC

In the
first quarter of this year, the sales for smartphones represented an average of
13% of all the mobile phones sold in México, with a superior growth of 150% in
the same period of 2009, which can be explained in a good part because of the
impulse in the requisition of mobile data services (internet).

research from Internet Project in México, points out that close to 245 thousand
Internet connections are through a mobile device exclusively, and it represents
0.81% of the total users in the country.

though the number stills low, its growth will be exponential in the next years,
project the operators.

example, Telcel highlights on its financial report of the second quarter of the
year an increment of 25.3 percent on its data services, in comparison with the
same period of the last year.

boost this growth, diverse mobile telephony companies in the country have
increased the supply of packages to surf the Net, check E-mail accounts and
other applications, especially for blackberries.

REFORMA, Newspaper. Taken on July 30th, 2010; from:


Protection to Public Networks

The technology
in communications is every day more accessible for people; actually it is very
common the usage of mobile devices connected to wireless networks.

to the Federal Commission of Telecommunications (COFETEL, for its acronym in
Spanish), in México exist more than 80 million of lines for mobile phones and a
big percent of these accounts have access unlimited access to Internet

base on the last publication of the Organization for the Cooperation and Economical
Development (OCDE), México is the country with the highest growth in the last
ten years in the total number of access to services of telecommunications,
including services of fixed telephony, mobile and broadband, with an annual
growing rate of 22%, the double of the average of the countries members from
the OCDE.

Reference: EL
UNIVERSAL, Newspaper. Taken on July 30th, 2010; From:


Internet Needed in Schools

MÉXICO CITY. Only four out of ten secondary schools in
the country have access to the Internet.


According to the inform “Panorama Educativo México
2009 of INEE”, the access to the technological tools is one of the challenges
the educative system confronts.


“The Organization of Latin American States in the
Educative Goals to 2021 alerted the national educative systems about their
responsibility, which if they not reach in the future the universal access to
these technological tools ant its usage as educational media, the schools would
be in risk of not responding to the contemporary necessities of information and
communication, rising the digital divide”, points out INEE.


The Institute reveals the distribution of the
technological resources among the states is unequal, so as between the
educational modalities.


that whether the national average refers as seven out of ten secondary schools
has at least one computer for educational purposes, just 4 out of ten have
access to the Internet.


TRIBUNA, Newspaper. Published on July 23rd, 2010.


The Biggest Burger

As every
year happens since 2004, the Venustiano Carranza’s esplanade will turn, for
three days, into a burger shop; 45 stores will offer their specialties and will
break record with a huge burger.

delegate, Alejandro Piña, announced in this edition of the Feria de la Torta
will participate businesses not only from México City, but also from Jalisco,
Puebla, Sinaloa and Chiapas.

The event
will be held from July 30th to August 1st, from 10:00 to
19:00 hrs and are expecting an attendance of 250 thousand persons.

They will
offer Ahogada burgers from Jalisco, manta ray, shrimps, tamale, al pastor, octopus,
chicken with mole, pork, churrasco, steak and sausages.


“The record
of the huge burger, which the last year reached 45 meters, will be broken and
now it is planned to be in 48 meters.


TRIBUNA, Newspaper. Published on July 23rd, 2010.



Giving a “touch” to Education





UNID will
give its coming students an iPod touch.

México. From several years, the technology and the Internet are a part of the
school tools for students, but till today there is not a student who stays in a
single place.

For that
reason, the Universidad Interamericana para el Desarrollo, (UNID), will
offer  to all the new students an iPod
touch from Apple, a mobile device with which they will be able to download
audio, graphics, simulators and other learning objects.

Carlos Güereca
Lozano, UNID system provost, he said that the Apple’s device is a part of a
mobile learning initiative that the educative institution will offer on its
next period, which starts in September.

The mobile
learning, explained Güereca, consists in so as students and teachers use
educative applications at any place.

platform the institution uses is called @Red.UNID  (Educative Digital Resources), and is
available for Desktop PC’s and mobile devices.

said what they want is to create learning environments for the XXI century.

“For this
generation of students (born in 1993) Internet and mobility  are not a technology, it is their own
environment because they were born after they were invented, it is a generation
of pure digital natives who does not know another world that is not Internet”,

In the
mobile learning program there will be 10 out of the 14 degrees UNID teaches,
among the most important Business management, Accountancy, Marketing, Sciences
and communication techniques, Laws, Design and garment industry.


Reference: VALENCIA, Verónica. La Tribuna, Newspaper. Published on July 12th, 2010. Taken
on July 15th, 2010.

Successful Story: Ms. Martha Ventura Rangel



This is the testimony Ms. Martha Ventura Rangel gave about the courses in Ciudad Obregón ADOC center, in conclusion she said, “The training we received from the instructors was very good, they did it very well, we understood very well, they helped us at any moment, I think they were more exhausted than us, because we are people that need it. The instructors were very patient with us, they gave us an excellent teaching. Personally I thought that a computer could explode if I turned it on and I was very scared, and I saw that everyone clicked and moved and typed, and they used Internet browser, and now I go home and my family said “look at that, she is so proud”, also my husband said now you can chat, because now we have the easiness of communicating with our classmates if we want to chat.


Reference: OCHOA, Alcántar, José Manuel. 2010. Published on July 10th, 2010. Taken from:


New Mexico Public Education Department Teams with netTrekker to Infuse Technology into Literacy Instruction

netTrekker selected for New Mexico Building Blocks Project to provide engaging digital content that supports teacher effectiveness and increases student achievement in reading and language arts

Cincinnati, OH (PRWEB) July 12, 2010 – The New Mexico Public Education Department announced today that netTrekker, a leader in the delivery of digital K-12 educational content, is one of the key partners in the Building Blocks Project to improve students’ literacy skills. The Department kicked off the Building Blocks Project at the New Mexico Summer Institute in Santa Fe.

The Educational Technology Bureau of the New Mexico Public Education Department is working with 14 Local Educational Agencies (LEA’s) in the Building Blocks Project to study the effect of a technology-infused, data-driven process to improve student performance in reading and language arts. The Building Blocks Project instructional model is a set of research-based strategies integrating technology and best teaching practices to create a learning community where teachers and students explore and create knowledge together using a variety of resources. Teachers facilitate learning through the use of essential questions on issues that matter to students to stimulate thinking, build curiosity, create connections, and generate long-lasting knowledge.

A grant through the Enhancing Education Through Technology program under the American Recovery and Reinvestment Act provides schools participating in the Building Blocks Project with the funds to implement the instructional model. Components of the program include technology to support 1-to-1 computing, professional development, and formative assessment. netTrekker, the leading educational search tool, will be a critical part of the program, providing educators with engaging digital content and resources to personalize instruction and create 21st century learning experiences for all students.

“netTrekker will provide the LEA’s with a tool that supports best practices and fosters technology integrationinto daily classroom instruction,” said Andrew Rendon, Educational Technology Bureau Chief of the New Mexico Public Education Department. “The educators participating in the project can easily and safely access relevant educational resources through netTrekker that will help drive teacher effectiveness in the classroom, along with improved student achievement.”

The Building Blocks Project targets students in grades 1-8, with a particular focus on School Improvement 1 campuses. A majority of students in these school systems are English Language Learners or from low-income households.

netTrekker offers more than 300,000 safe, educator-reviewed digital resources that are aligned to standards and span the entire school curriculum. With Universal Design for Learning and a variety of unique features designed to support personalized instruction, netTrekker Search enables teachers to support every student’s individual needs and help them succeed. These features include Read Aloud support for struggling learners and special needs students, customized content for English Language Learners, a dictionary/translation Hot Key, and My Portfolio, which allows teachers to bookmark, organize and share resources, as well as assign them to students for project-based learning.

”We are proud to be a part of the state’s effort to use technology as a foundation for building places of learning in which teachers and students work together, construct meaning, and achieve at higher levels,” said netTrekker CEO Randy Wilhelm.

Training and implementation for the Building Blocks Project began at the New Mexico Summer Institute, and will continue throughout the 2010-11 school year. For more information, visit www.netTrekker.com, or call 877-517-1125.

About netTrekker
netTrekker is a leader in the delivery of digital K-12 educational content. The company is dedicated to enhancing the education of today’s youth with highly effective technologies that deliver the rich educational value of the Internet to every child in a safe, relevant, easy-to-use format. netTrekker offers the #1 educational search tool and was first to market with a standards-based solution utilizing the services of Academic Benchmarks, the premier provider of comprehensive standards-based K-12 educational databases, alignment tools, and integration products. Peers, educators and parents have honored netTrekker more than 25 times for its contribution to education. Founded in 1999 by Robert Reinders, the company serves millions of students and thousands of schools around the world.


Juárez is the Most Insecure for IT Outsourcing in the Country.

México has the third most insecure and dangerous city in the world to leave its IT operations in hands of other organizations, and it is Ciudad Juárez.

Datamonitor Group realized the research The Black Book of Outsourcing, where 3 thousand 100 directives of enterprises and 400 clients of outsourcing graded the most dangerous cities to deposit their processes, so as the most insecure ones.

Terrorism, weather damages, economic crisis, corruption and organized crime are some reasons the enterprises give to avoid hiring IT outsourcing.

The country appeared three times in the ranking of the most controversial cities: Ciudad Juárez, Tijuana and Chihuahua.

“The perception of the risk factors, as the criminal rate, corruption or terrorism, can paralze the take off of a region with Offshore destine”, expressed Scott Wilson, Datamonitor Research Director.

Nevertheless, Monterrey is located in the position number thirteen among the most secure cities in the world to make outsourcing in spite of its closeness to the border.



1. Prague, Czech Republic

2. Varsovia, Poland

3. Brno, Czech Republic

13. Monterrey, México


The Dangerous


1. Karachí, Pakistan

2. Medellín, Colombia

3. Ciudad Juárez, México.


Source: Datamonitor Group

Reference: EL NORTE STAFF, 2010. La Tribuna Newspaper, DIGITAL. Published on July 12th. Taken on July 13th.