54 percent of regular sellers from MercadoLibre have some kind of collaboration with Small and
Medium Enterprises (SMEs), according to results of a study by The Nielsen
Company.
Also, 38 percent is composed of
traders who work for themselves and the remaining 8.0 percent of large
companies.
MercadoLibre, e-commerce portal,
reports that according to this study grew in the last 11 years the
participation of SMEs in the total volume of transactions through the site and
there was a trend towards ‘professionalization’ of sales platform of users.
SMEs increased from occasional
sellers of used products to professionals using the platform as an additional
product sale.
For 20 percent of regular
sellers of MercadoLibre, current sales on the site represent their only
livelihood, while for 80 percent is translated to an additional income to their
salary.
The
analysis also considers the creation of at least nine thousand new jobs over
the next six months, since at present there are about 52 000 people that
generate all or most of their income through sales made in e-commerce site.
In the first half of 2010, 17.5
million were sold products totaling one thousand 530 million dollars, while in
2009 more than three million users (individuals and companies) sold products
worth more than two thousand 751 million dollars.
In this regard, highlights the
potential of Internet as job and place where entrepreneurs and SMEs can grow a
business.
According to a statement, it is
sellers who have an average of 6.2 employees, of which 2.5 is dedicated to
manage sales in MercadoLibre.
Of all respondents, 56 percent
did not change his previous job or profession to devote themselves only to online
sales, but generates revenue from both channels, a trend that occurs
particularly in people with higher education.
Reference: EL UNIVERSAL, Newspaper, published on
August 26th, 2010, Taken from:
http://www.eluniversal.com.mx/articulos/60409.html