“This system is the result of my three years of teaching experience at the ADOC in combined with what I have learned when I went to a training in Chinese Taipei.” Peruvian tourism-cum-export promotion bureau manager Juan Luis Kuyeng said proudly. He was referring to Exporta Facil, or Easy Export in English, a system demonstrating the import and export statistics provided by the Peruvian customs. He was pleased that the system brought about US$800,000 worth of exports in a short period of time. The system afforded the convenience of e-commerce to micro-enterprises and exporters in remote areas.
In 2006, ADOC established the first center in Peru, with Juan Luis Kuyeng being the first lecturer at the center, arranging numerous training courses for Peruvian exporters. He had the opportunity to communicate with micro-enterprise owners, and understand their difficulties. It seemed to him that these exporters had already possessed e-commerce knowledge, and the only thing missing was a platform that facilitates goods export.
Without such platform, exporters had to bring their goods to the customs in Callao to be examined one by one. Then the goods must be taken to customs brokers to be sent by post after the exporters paid the tax. In addition, the customs was always overcrowded with businessmen applying for export permits. It was difficult for micro-enterprises or businesses from remote areas to go through the clearance procedure.
“Exporta Facil was inspired by a lecturer at a training in Chinese Taipei," Juan Luis recalled. He went to Chinese Taipei in 2006 to attend the one-month ADOC Trainers’ Training, where he met Professor Liu Shihao. Professor Liu used information technology to help farmers in the mountains to market their products and promote sales. This case inspired Juan Luis in building a system for commodity exports for Peruvians.
After Exporta Facil system was launched, through the convenience of the Internet, the clearance procedure that used to involve the customs, taxation authority and postal system could be handled through a one-stop service on computer. It became equally simple for exporters in remote mountainous areas, as long as there was access to computer and the Internet. All they needed to do was to fill out an application form online, and take the goods to the nearest post office to be sent.
Exporta Facil won four awards within one year after it was launched. Juan Luis hoped that Peruvian exporters in remote areas and micro-enterprise owners could overcome marketing constraints caused by distance with the assistance of eight ADOC centers in Peru, thus Peruvian products of excellent quality could be sold around the world.