Last week, two leaders each separately took their own big steps to crowdsourcing – tapping into public intelligence – to find a way out of the mess they were in.
One was an embattled prime minister who needed ideas on how to heal the country’s divisions and move his country forward. The other was the industry’s biggest cloud computing CEO who needed ideas on how to heal a puncture someone had made in the earth and was now leaking lots of dirty oil into the Gulf of Mexico.
One old-world leader took three telephone calls out of a total of around 55,000 and then left his staff to listen and note down on paper more ideas for the next six days. The other leader of the move to cloud simply posted a blurb about the website, http://www.gulfcrisis2010. com on his Facebook status update and let the power of viral forwarding in today’s connected social network spread the word for him.
The old leader was Thai Prime Minister Abhisit Vejjajiva who launched his six-day, 63 million ideas hotline project. The results of that so-called brainstorming session could have been penned by his public relations team long in advance. The people of Thailand are suffering from high prices, loansharks and the economic gloom in general.
Looking at the politicians in suits in the huge room with hundreds of telephones, pens and paper made one wonder if things would have been different in Soviet times. One thing is for sure, had the Soviet phone system gone down the way ToT’s did, they would not have been let off so easily.
The new world leader is Marc Benioff. Chairman and CEO of salesforce.com who spends his days talking about the cloud and the democratisation of IT as well as the 1:1:1 model of compassionate capitalism.
GulfCrisis2010 is powered by salesforce.com’s cloud computing platform, force.com and salesforce sites. Instead of a room with hundreds of operators and hundreds of phone lines, GulfCrisis2010 resides in the cloud. The site was created by Salesforce employees and partners from reside.biz. The platform undoubtedly uses Salesforce ideas, used internally by companies like Dell to bring their dealer network into their product brainstorming as well. It could have gone from concept to online site in a matter of hours or at most days.
The idea is simple. Anyone can create a login and submit an idea or vote for other ideas. This will allow good ideas to bubble up. In contrast, we here in Thailand could phone in, talk to someone who would put it on a piece of paper for processing by bureaucrats.
Unlike Abhisit who only took three calls himself, Benioff could probably see the progress of any ideas as they were bubbling up or as they were overtaken. Right now the top idea seems to be to detonate a nuclear device to shut the well, as was planned in Soviet times.
Unlike the Thai government who only took in ideas, wrote them on a piece of paper to be tallied up by underpaid, overworked civil servants, Gulfcrisis2010 is a site that allows for comments and multimedia debate like any proper web forum.
People who like an idea can vote on it, add multimedia comments to it. Bad ideas can be voted down too and it is clear that right now, the majority of users do not agree with the idea of breeding oil-eating microbes to be let loose on the environment, for instance.
The situation in Thailand could have been pre-scripted; that people are upset with economic woes more than anything else. The situation in the Gulf of Mexico brainstorming session, which is still going on, is much more varied. True, most of the ideas are about the science of stopping the leak, but many were also about legal amendments that would make things go faster or prevent a recurrence.
One brainstorm was stuck firmly in the mid to late 20th century, the storm is a precursor of more we will see as we move into the 21st.
Salesforce’s site is accessible through a mobile phone even, not perfect but it works (the main problem seems to be the initial popover oil slick). Everyone has a mobile phone in Thailand, most of which can access the Internet, though few choose to. For those who say such public participation is impossible and that Thailand is not ready for it should just look at the amount of time, effort and resources put up for talent show voting in the country. If that is possible how hard could it be for 55,000 people to collaborate on bubbling up ideas for our politicians to read?
Which brings us to infrastructure.
Cloud computing may be the future and it may be able to work magic, but without access to the cloud – the one cloud that is the Internet, Thailand risks missing out on the change. Without decent, reliable Internet or commercially competitive, vibrant 3G, what use is writing about the sea change in enterprise computing that mobility is bringing to the industry.
When I first met Benioff in Singapore four years ago, he spoke of how cloud computing was like shared infrastructure in modern cities. Water just flows when the tap is turned on. Electricity is there without having to call the power company. Then, as is the case today, I recalled how my mind drifted to how irrelevant water and electricity was an an example in my own case. I have to rely on artisan well water as there is no commercial water supply to my place. My power supply fluctuates from 200 to 250 volts depending on the time of day, and as for my ADSL connection, I have to check every morning that my 2km of extension phone line is still there or cut down to be sold as none of the telcos seem to want to wire my place up.
No, I do not live in the remote hills in the far north of Thailand, but just 40km or so north of Bangkok.
The world is moving to on-demand, utility computing while Thailand still struggles with infrastructure. The world can now collaborate and crowdsource ideas with ease while Thailand is still reduced to propaganda stunts. How long will we have to wait for someone to realise that things can be done in a better way?
Source:http://www.bangkokpost.com/tech/techscoop/186139/thailand-needs-more-than-propaganda-stunts