Monthly Archives: October 2010

Science and Technology Ministry celebrates 10 years of TechnoMart and InnoMart

The Ministry of Science and Technology is holding an event to celebrate the 10th anniversary of the Techno Mart and InnoMart at Impact Muang Thong Thani.

Science and Technology Minister Mr Virachai Virameteekul said the Ministry would organize a special event to mark the TechnoMartInnoMart’s ten-year anniversary. The event is mainly aimed at honoring His Majesty, who has been known as the ” Father of Thai Technology and , as well as being a stage where business transactions and exchanges of ideas in terms of technological development can be made. It is also to promote commercial development of the Thai innovations, which will enable local innovators to be more competitive in the global arena.

The forum will feature several activities including the 2010 techno-machinery contest , the best of agricultural inventions, and the bomb-diffusing robot competition. Over 400 innovations will also be on display including an unmanned aircraft, an international-standard Thai flute, and a hydrogen-powered automobile.

The event will be held at the Challenger Hall 2, IMPACT Muang Thong Thani between 10:00 am to 20:00 pm on October 16 – 2, 2010.

Reporter : SIRIPAT SUKSAENGSRI

BANGKOK, 12 October 2010 (NNT)

Original URL:http://www.siamdailynews.com/2010/10/15/science-and-technology-ministry-celebrates-10-years-of-technomart-and-innomart/

 

Ministry of Commerce ready to help affected SME

The Ministry of Commerce is ready to draft measures to help SME’s entrepreneurs affected by the baht appreciation. It is also prepared to discuss other measures aimed at softening the impact with the Ministry of Finance.

According to  Mrs Porntiva Nakasai, the Ministry will request up to 300 million baht in budget from the cabinet to help all SME entrepreneurs affected by the baht appreciation. The Ministry will also ask the entrepreneurs to bring their goods to be sold under the project called “12 months, 12 projects, Eating Thai food, Using Thai goods”. The Minister said it was a strategy to stimulate domestic consumption.

As for the entrepreneurs’ complaints that producers are not buying rice at the prices set by the Ministry, reasoning that they have been affected by the baht appreciation, the Minister has already ordered officials to look into the matter. She will discuss with the Finance Minister to draft new measures to help those people.

Krung Thai Bank reveals that they have also already prepared measures to help SME customers affected by the same problem. The measures include urging exporters to avail themselves of forward contract to insure against the baht appreciation, offering low-interest loans to increase liquidity for working capital, and offering of loans for new machinery purchase.

Reporter : Sodchuen Limkriangkrai

BANGKOK, 14 October 2010 (NNT)

Original URL:http://www.siamdailynews.com/2010/10/15/ministry-of-commerce-ready-to-help-affected-sme/

 

Lenovo’s Home Entertainment PCs Fit Right In



� The Lenovo H320 – Lenovo’s First Slim Tower Desktop � The IdeaCentre Q150 – As Small As A Book� The Lenovo H320 – Lenovo’s First Slim Tower Desktop � The IdeaCentre Q150 – As Small As A Book


Lenovo updated its essential brand of affordable home computers with an eye to consumers who desire stylish and compact PCs that don’t compromise on performance. Cool and contemporary, the Lenovo H320 and IdeaCentre Q150 will fit right into any living room and providing the performance capacity to become the centre piece of your home entertainment.New Generation Compact PCs Coupled With High Performance

Compact enough to tuck discreetly away but stylish enough to be a living room showpiece, the Lenovo H320 and IdeaCentre Q150 are ideal for those who want performance but have limited space to work with. High-definition support, improved wireless connectivity and game-ready graphics ensure these miniature marvels have the power to deliver a strong multimedia experience.

Kajonkiat Aramratsameekul, Country Manager, Home and Small-Medium Business Unit, Lenovo Thailand: "As we celebrate our 5th Anniversary Celebration campaign, we are pleased to announce yet more innovative products to address the needs of today’s consumer. As PCs become central to the modern lifestyle, we have introduced the Lenovo H320 and IdeaCentre Q150 that are easy to use, space saving, stylish, affordable and fun. We expect a positive reception from consumers – ranging from movie-buffs, gamers and web surfers – looking for a fulfilling home entertainment experience."

 

 

 

The Lenovo H320: Essential For Work And Play

The Lenovo H320 desktop features up to Intel Core™ i7 processor featuring Intel Turbo Boost Technology for delivering extra GHz when users need it most. It also features the optional Lenovo Dynamic Brightness System, which protects your eyes by automatically adjusting screen brightness based on ambient light conditions. And with Lenovo Enhanced Experience for Windows 7, the affordable Lenovo H320 desktop delivers fast boot and shutdown, rich multimedia capabilities and easy system maintenance tool.

Easily accessible front-panel ports let you quickly connect your favourite devices, like an MP3 player, smart phone, headphones and more, and the front-optical drive makes playing and burning DVDs and CDs quick and easy. Users can also get connected with the latest 802.11 b/g/n WiFi technology that delivers up to twice the range and up to five times the speed of older wireless technology.

The Lenovo H320 also offers optional:

 

� Full HD graphics support with HDMI output

 

� Discrete graphics card that supports Direct X 11 graphics

 

� Lenovo Eye Distance System that alerts if you are too close to the screen

 

� Up to 8GB DDR3 memory and up to 1TB HDD drive

At half the size of a standard desktop PC it allows users to save space without sacrificing performance. View a video of the Lenovo H320 here .

IdeaCentre Q150: The Anywhere PC

The IdeaCentre Q150 is an affordable nettop PC that is an ultra-quiet, ultra-thin fun addition to the home. At just 0.82 inches wide and 6.7 inches high, the Q150 enhances the living room entertainment experience and can fit into just about any small space in the home. The Q150 can be connected to a TV or monitor, or even mounted behind with the VESA bracket to create a virtual all-in-one. Featuring an optional NVIDIA ION 512MB graphics processor, which delivers smooth Full HD (1080p) video via the onboard HDMI output, the IdeaCentre Q150 is a great way to enjoy internet video in your living room.

The IdeaCentre Q150 also features an optional multimedia remote with an integrated trackball mouse and mini keyboard for convenient multi-tasking of e-mails, web browsing and video playback all on a single device. Computing is also made simple and clutter-free with no messy wires and tangle of cords to deal with, allowing you to say goodbye to bulky PCs. With the addition of a monitor, or pairing it with your TV to show movies on a larger screen, the IdeaCentre Q150 will quickly become the must-have feature in any room in the home.

The PCs are now available through Lenovo Exclusive Shops, Lenovo Corners, and authorized business partners nationwide. For more product information, please contact Lenovo Thailand at 02-689-6400.

Source:http://www.nationmultimedia.com/home/2010/09/20/technology/Lenovo&039;s-Home-Entertainment-PCs-Fit-Right-In-30138313.html 

dtac unveils new generation of XL sim, 1000 numbers capacity



dtac introduces XL Sim, sim that contacts number can be stored up to 1,000 contacts with response to customers’ need who wish to store more contacts than the previous one which can be stored for only 250 contacts.


Moreover, XL Sim also accommodates 3G phones and many other models and can also be used while roaming abroad. For customers who use XL sim with 3G compatible phones can retrieve the numbers directly from phonebook but for those who use other models can retrieve the numbers via XL Sim menu. Presently dtac customers who are interested in prepaid or postpaid XL Sim can replace their old simcards at dtac service center nationwide at the cost 99 Baht (Your current package can still be applied). For more information, please contact dtac call center at 1678 or visit www.dtac.co.th/simxl

Source:http://www.nationmultimedia.com/home/2010/09/21/technology/dtac-unveils-new-generation-of-XL-sim-1000-numbers-30138434.html
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Intel Opens Software App Store, Offers New Intel Atom Chips



During keynote presentations today at the Intel Developer Forum, Intel Corporation executives outlined several software- and hardware-related efforts as the company intensifies its System-on-a-Chip (SoC) product plans based on the Intel® Atom™ processor family.


James: The Best Experiences Are Created on Intel ArchitectureAmid predictions of billions of additional Internet-connected devices going online, Renée James, senior vice president and general manager, Intel Software and Services Group, and Doug Davis, vice president and general manager, Embedded and Communications Group, discussed the expansion of these processors into high-growth areas including netbooks, tablets, CE, embedded, and smart phones.

 

During her keynote at Moscone Center West in San Francisco, James outlined how tightly integrated and optimized software and platforms will deliver new levels of performance, along with fresh capabilities and the importance of creating an innovative experience across the personal computing continuum – from PCs to smart phones to tablets and cars, as well as any number of Internet-connected consumer devices.

 

            Emphasizing a seamless experience across operating systems, James introduced general availability of the Intel® AppUpSM center netbook app store for consumers. The Intel AppUp center includes both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook’s mobility and screen size. To encourage consumers to try new applications, Intel AppUp provides "try before you buy" solutions, encouraging consumers to purchase apps they otherwise might not have. The launch was also marked by the availability of Adobe* AIR applications, as well as apps from companies including Accuweather*, Barnes & Noble*, Funkitron*, Gibson Guitars*, iWin*, Kaplan*, KONAMI*, and Lifetime*. 

 

In an effort to reach netbook owners worldwide, James announced agreements with Best Buy*, UK-based Dixons* and India-based Croma* to outfit each retailer with the Intel AppUp center – pre-installed on netbooks the stores sell, as well as available for current netbook owners to download online. Similarly, James announced plans from ASUS* to ship its version of the Intel AppUp center on netbooks, the "asus app store," starting in October.

 

During her keynote, James highlighted the Intel AppUp Developer Program, designed to drive innovative applications for end users and new revenue opportunities for independent developers and software vendors with programs such as the Intel Million Dollar Development fund. Rick Vanner from The Game Creators was recognized as winner of the "Most Innovative Application" in the Intel Atom Developer Challenge for his game titled, "Goals." James also introduced the "On Intel AppUp" ISV identifier, designed to help developers promote their applications on Intel AppUp center.

 

James acknowledged seamless experiences are only part of the equation. Open operating systems – such as Intel and Nokia’s* MeeGo*, hosted by the Linux Foundation – allow developers to create, invent and innovate. Pointing to contributions from industry leaders, James discussed MeeGo ecosystem momentum, highlighting a variety of MeeGo-based devices and how third-party software developments and the upcoming MeeGo Web runtime, to be released in October, will make it easier to write applications for these devices. Internet TV pioneer Amino* also joined James onstage to demonstrate how the company is taking advantage of the flexibility and openness of MeeGo to deliver an innovative MeeGo-based smart TV solution.

Davis: Smart, Connected, Transformed Experiences

 

Discussing the important role the Intel Atom brand plays in delivering intelligent computing to connected devices everywhere, Davis outlined the complete Intel Atom processor line and how the company is delivering solutions based on Intel® architecture beyond the PC. Davis also emphasized how Intel Atom processor-based solutions can provide the ideal platform for Internet connectivity, intelligence, and ease of design with customer port of choice.

 

During his keynote, Davis launched "Tunnel Creek," a new Intel® Atom™ E600 SoC processor series developed specifically for embedded applications such as in-vehicle infotainment systems for cars, smart grid devices and IP media phones. The SoC integrates additional capabilities onto the chip and features an open interconnect for added flexibility.  Making it easier to design and customize with these new products, Vendors including OKI Semiconductor*, Realtek Semiconductor* and STMicroelectronics* will offer interconnect chipsets, and other companion silicon offerings from Dialog Semiconductor*and ROHM Co.* will regulate voltages and synchronize clocks, according to Davis.

 

Davis went on to unveil details of an upcoming new configurable Atom processor, codenamed "Stellarton." The  processor consists of the Atom E600 processor paired with an Altera* FPGA on a multi-chip package; which provides additional flexibility for customers who want to incorporate proprietary I/O or acceleration and enabling developers to differentiate their designs by reacting quickly to changing requirements

 

Davis also introduced the Intel® Atom™ processor CE4200, formerly codenamed "Groveland," which is designed to help seamlessly integrate the Internet experience with TV.

 

The SoC includes 3-D support, H.264 high-definition encoding capability for usage models such as "sync-and-go" between networked consumer electronics and portable devices, and multiple input stream support to enable the design of cost-effective home gateway appliances. To help address regulatory requirements, the SoC features smart power management capabilities that automatically help to turn off parts of the chip when not in use. A software development kit and familiar tools for integrating applications is also available which OEMs can re-use across products, cutting development time. Davis announced ADB*, Samsung*, Sagemcom* and Technicolor* plan to build set-top boxes based on the new SoC.

 

Microsoft*, Dell* and Visteon* joined Davis on stage during his keynote. Microsoft announced they have ported Windows* Embedded Standard 7 and Windows Media Center on Intel architecture and demonstrated prototype devices from Acer* and ASUS. Dell previewed their upcoming Intel Atom processor-based Dell convertible mobile device, expected to be available later this year. Visteon demonstrated the use of the E600 series processor in a next-generation automotive infotainment platform. Davis also highlighted mobility products based on the upcoming Intel SoC, codenamed "Oak Trail." Touting Intel’s port of choice message, mobile device demonstrations included an ExoPC* running Microsoft Windows Embedded Standard 7, a WeTab* running MeeGo* and a Cisco Cius* running Android*.

Source:http://www.nationmultimedia.com/home/2010/09/21/technology/Intel-Opens-Software-App-Store-Offers-New-Intel-At-30138435.html 

PREPARING FOR THE NBTC

By Craig Warren Smith



Like a lotus born in the mud, the new Thai regulator NBTC may arise like a beautiful flower after the 3G auction mess. It could do what NTC lacked the mandate to achieve: a distinct Thai model of digital convergence that could trigger the equitable growth economy which can bring the nation back together.


Here are three reasons why NBTC do this, when NTC could not:Sure, it will take some months for this flower to bloom, perhaps a year.  But that year is needed, because it buys time for researchers to present the new NBTC regulators on Day One with a plan to interlink the full power of all media for the benefit of all Thais.  It could correct the mistakes of Malaysia, South Korea and Singapore which each has leaped into ubiquitous broadband without asking themselves broadband’s true purpose.

� The B word (broadcasting):   By adding broadcasting to telecommunications, the new regulator has the mandate to influence content as well as infrastructure.  It could be the author of a comprehensive broadband ecosystem could integrate the full power of multimedia to fulfill explicit national goals.

� The P word (policy):  At last, the regulatory agency has the benefit of being guided by an inter-ministerial National Broadband Committee.  At last, the PM, the Foreign Minister and the ICT Ministry are all on the same page.   Let them go behind closed doors and emerge a coherent framework for how public and private operators can combine their separate strengths to make broadband affordable, usable and empowering for all Thais.

� The S word (sufficiency economy):   NBTC is not limited to the conventional functions of regulation, such as "creating a competitive environment" or "extending access."  Hidden deep in the legal language is a surprising phrase:   NBTC must further the King’s ethical concept of "sufficiency economy."  Other than tiny Bhutan, Thailand will be the only telecommunications regulator which is driven by such an ethical mandate.  Once it is clear to NBTC that the purpose of broadband is to "unlock human development," all other decisions can flow from that mandate.

To turn these three factors in a vibrant plan of regulatory innovation, researchers must look beyond competing interests to provide answer to these six questions:

1) What are the benefits – and the harm – that broadband can bring to the nation?   Thailand needs its own answer to this question, not one borrowed from South Korea or the World Bank.

 

2) What in fact is the optimal role for 3G, Wimax, Fiber and Satellites?  How should they complement each other? 

 

3) How should spectrum and "universal service" taxation policies be altered to force mobile supply chains to innovate produce "data services" that bring wealth and learning (not just entertainment) to Thais who earn less than 12,000 baht per month? 

 

4) How should NBTC and the government pool their efforts, combining "sticks" (of regulation) with "carrots" (of government subsidy) so markets empower Thai youth rather than addict them.

The answers to these questions are not readily available through any survey of "international best practices."   They must come from the best thinking of the best Thai researchers drawing upon the best data.   Furthermore, all the answers cannot be found among the engineering and computer science faculties of Thai universities.   Researchers in non-technological disciplines (economics, management, anthropology, communications, political science, even philosophy) must join in. Also, the whole spectrum of cabinet ministries, ranging from agriculture to tourism, must join, drawing the Ministry of Science and Technology as their aggregator.  Once they find their core research questions, these researchers can engage and challenge the thinking of the so-called Thought Leaders who are conceiving next-generation technologies in the big international labs of the West, Japan, China and India.   With the help of these researchers, NBTC would able to anticipate and absorb worldwide innovations which will double bandwidth’s power every year through the 21st century.

Can this research campaign happen?  Yes! 

Luckily the National Research Council of Thailand (NRCT), chaired by the Prime Minister, which oversees the research needs of the nation, has stepped forward at this crucial time.   NRCT will join with Chulalongkorn’s Digital Divide Institute and a coalition of other universities on October 29 to announce a research coalition that aims to prepare the NBTC for the tasks ahead.  They will offer the vision that may not only shape the direction of the new regulatory body, but the future of Thailand itself. 

Craig Warren Smith is Senior Advisor at University of Washington Human Interface Technology Laboratory,  and Chairman, Digital Divide Institute of Chulalongkorn University (DigitalDivide.org). Prof Smith may be contacted atcraigwarrensmith@hotmail.com

 

Source:http://www.nationmultimedia.com/home/2010/10/19/technology/PREPARING-FOR-THE-NBTC-30140392.html 

Sipa’s new chairman and board of director

The Cabinet has approved the new chairman and board of director of the Software Industry Promotion Agency (Sipa) last week.


The new seven members of Sipa’s board of director are Pramot Pongthong, Ramade Silapapom, Chalermpon Punnotok, Sanpat Sopon, Wiwat Wongwarawipat, Siwa Saengmanee, and Rungrat Kuysuwan.Supachai Tangwongsan former vice president for Infrastructures and Facilitations at Mahidol University is the new Sipa’s chairman.

The board had the first unofficially meeting last week (Sep 29). It is expected that the board will have the first officially meeting sometime this week (Sep4-8). The first meeting will be discussion among board members in order to come out the Sipa’s director and policy guideline as well as the information about the new Sipa’s director.

They said that it is too early to unveil that what the priority for the new board but they will lead Sipa to provide help, to collaborate with private sectors and even governmental sector in order to drive the country’s software industry to move forward with the sustain growth.  

Source:http://www.nationmultimedia.com/home/2010/10/05/technology/Sipa&039;s-new-chairman-and-board-of-director-30139389.html

 

WD multimedia drive stores 2 terabytes and plays media in full-HD 1080p



New WD Elements Play� Multimedia Drive Runs Wide Variety of Formats, Including MKV and Real Media RMVB


The new WD Elements Play multimedia drive streamlines the sometimes arduous task of managing personal media collections by combining high-capacity storage with a high-definition media player. Users now can aggregate their personal media collection into one library and play them on the largest screen and highest fidelity sound system in their home – all from the same, simple device. The multimedia drive attaches directly to users’ televisions with composite video or HDMI connections for Full-HD 1080p resolution.Western Digital introduced a new dedicated multimedia drive that stores as much as two terabytes of consumers’ digital videos, photos and music for playback on big-screen home theater systems in up to Full-HD 1080p resolution. The WD Elements Play� multimedia drive [photo] will run most of the file formats popular with consumers for their personal content, including H.264, MKV, .MOV and Real Media’s RMVB, common in the Asia-Pacific region.

According to research firm Parks Associates, consumers are amassing increasing amounts of digital content.  The average content stored per household was nearly 100 gigabytes in 2009, including 350 video files, and is expected to grow more than eightfold by 2014. Consumers continue to seek easy-to-use solutions for enjoying that content in their living room and on the best screen in the house.

 "Consumers manage their growing media collections in many different ways," said Dale Pistilli, vice president of marketing of WD’s Branded Products group. "WD is providing an increasing range of devices that assist people with saving, protecting and enjoying their personal digital content. With over two terabytes of capacity and the ability to connect to HDTVs, WD Elements Play multimedia drive consolidates these functions in one device, making it easier than ever for consumers to experience their entertainment on their best equipment."

Additional WD Elements Play features are:

 

� Intuitive interface with DVD navigation;

 

� Photo slideshow with music playback;

 

� Video playback with audio channel selection and subtitle support;

 

� Digital audio output via optical or HDMI;

 

� Multiple-language support;

 

� File transfer or deletion directly from the user interface;

 

� Automatic play from local storage for digital signage;

 

� 3-year limited warranty; and

 

� Camera compatibility.

The new WD Elements Play multimedia drive is available in 1 TB and 2 TB capacities and has a three-year limited warranty. It is available now at a MSRP of Bt6,090  for 1TB and Bt7,590  for 2TB.

Source:http://www.nationmultimedia.com/home/2010/10/01/technology/WD-multimedia-drive-stores-2-terabytes-and-plays-m-30139140.html 

Asia-Pacific demand for mobile data services increases as mobile voice declines, finds Ovum

Asia-Pacific’s mobile phone market will see a continued decline in voice revenues over the next five years, as intense competition continues to push prices lower, finds Ovum.


However, the picture at the country level is patchy. India, China and Indonesia, being the growth engines of the region for new connections, show continued growth in mobile voice revenues despite falling ARPU. But in developed markets like Australia, Hong Kong, Japan and Korea, where connection markets are saturating, we foresee rapid mobile voice revenue declines, According to new figures released by the independent telecoms analyst, Mobile regional and country forecast pack 2010-15, revenues generated in the Asia-Pacific through voice services will fall from USD 182 billion in 2010 to USD 176 billion in 2015. The trend is driven by falling ARPU in competitive markets, outweighing overall growth in connections and minutes of use. 

At the same time, there will be a healthy growth in revenues generated from mobile data services, with an increase from USD 84 billion in 2010 to USD 133 billion in 2015. We foresee both rising data connections and data rising ARPU as more consumers in Asia-Pacific opt to use more text, email, social media and video on their mobiles.

Overall, we expect total Asia-Pacific mobile revenues to increase only from USD 267 billion in 2010 to USD 310 billion in 2015. However, Ovum sees total connections increasing from 2.6 billion to 3.8 billion over the same period. 

David Kennedy, AP Research Director at Ovum, said: "Data is now a key driver of the mobile market and revenues will continue to grow steadily". By 2015 there will be a much narrower gap between the revenues from voice and data and if data continues to grow at the same rate, it will eventually go into the lead.

"It is a reflection on the way the market is moving; voice services have become commoditized, while demand for access to the internet on the move has grown rapidly," concludes Kennedy.

Source:http://www.nationmultimedia.com/home/2010/09/27/technology/Asia-Pacific-demand-for-mobile-data-services-incre-30138813.html

 

Innovation for the sake of better lives

By Jirapan Boonnoon
The Nation
BERLIN, Germany


LG determined to stay in front of fast-changing field


Just think of mobile phones, and how they have evolved from simple gadgets to personal lifestyle computers – all in a few short years.We are living in the digital age, and it seems that technology and innovation are popping up in every aspect of our daily lives.

 

 

Nowhere is the pervasive influence of technology and innovation more awesome than at the world’s largest trade fair for consumer electronics and home appliances, the IFA exhibition in Berlin. The barrage of gimmicks, gadgets and ground-breakers is staggering.

 

Among them, Korean giant LG Electronics showed the innovative style of an industry leader with its built-in kitchen solutions and cutting-edge technologies for home appliances – all of it claiming to increase the quality of our lives.

 

While showcasing its latest home appliances, LG unveiled a new mobile-phone application called LG Clean Home Alert. Working with mobile phones using the Android operating system, the application will take all your information and details of your activities, then – every so often – will alert you to the need to clean up your home.

 

The application not only alerts busy housekeepers to the need to clean their homes, but also offers tips on the use of the latest appliances to increase the home comforts.

 

At the Berlin fair, LG announced two new products, the LG Styler and a robotic vacuum cleaner, as well as four new technologies.

 

The LG Styler is a new-concept clothes manager. It comes with a steam generator, moving hangers and a heat-pump system to remove wrinkles, deodorise, sanitise and dry clothes.

 

"The LG Styler will also take care of sanitising your bedding, baby clothes, towels and your children’s soft toys. It will also help to keep your clothes looking and smelling fresh," said LG’s marketing manager Lee Jun, adding that the company had launched the product in Korea this year and it would introduce it to global markets in the near future.

 

The robotic vacuum cleaner is claimed to have a unique combination of camera, ultrasonic and infrared sensors. It can find its way into every nook and corner and can navigate to any spot in the home, cleaning the entire floor with a minimum of effort on the part of the owner.

 

"The next generation of home appliances will focus on providing consumers with something better – helping them towards a smarter lifestyle," said LG Electronics Home Appliances president and chief executive Lee Young-ha. "LG incorporates four core technologies into its premium products – inverter direct drive, linear compressors, lightwave technology and kompressor technology. These provide reliable and eco-friendly value, helping consumers to upgrade their lifestyles."

 

Its inverter direct drive technology allows LG to provide eco-friendly and durable washing machines with larger capacity, reduced noise levels and reduced energy consumption. The new generation of inverter direct drive machines also comes with six motions, allowing a new level of care for different fabric textures.

 

Linear compressors are claimed to be a breakthrough in refrigerator design. With a unique direct-transmission system, linear compressors minimise mechanical loss to increase durability, while reducing noise and cutting energy consumption.

 

Lightwave technology is a new innovation in LG’s cooking appliances, delivering food with chef-quality flavor in the comfort of the home. It even creates healthier foods by retaining nutrients and reducing cholesterol and fat.

 

Kompressor technology involves vacuum cleaners, and what LG says is the world’s first motorised compressor.

 

Lee said LG was also developing what it called "smart experiences", creating the ultimate in integrated home appliances that combine convenient use with outstanding design.

 

In order to become the world’s leading electronics company, LG operates a global research and development network and is strengthening its core technological capabilities. In 2009, the company invested 2.6 trillion won (Bt68.91 billion) in R&D. This year, it will invest 3.6 trillion won in R&D and expand its global manufacturing capacity.

 

In LG’s home appliance company, this year’s R&D budget will go towards emerging business categories such as built-in appliances and health-conscious products, which the company sees as future growth engines, as well as flagship products. The company believes that consistent investment in R&D will pay off by generating differentiated products and a competitive edge, aligned with its unique technologies.

Source:http://www.nationmultimedia.com/home/2010/09/24/technology/Innovation-for-the-sake-of-better-lives-30138656.html